Annie™ – Coastal Bloom Dress
Annie™ – The Coastal Dress You’ll Reach For All Summer
Sun on your skin, sand between your toes, and Annie™ on your side. Designed with the charm of seaside escapes in mind, this breezy floral favourite blends comfort, ease, and quiet elegance. Whether you're headed to a beach brunch or browsing your local market, Annie™ is your go-to for those easy, sunlit days.
Why you’ll love the Annie™ Coastal Bloom Dress:
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Relaxed Fit with a Feminine Shape – A gently structured A-line silhouette that flatters without feeling tight.
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Lightweight & Breathable Fabric – Keeps you cool and comfortable from sunrise to sunset.
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Seaside-Inspired Floral Print – A timeless bloom that brings a hint of holiday romance to everyday wear.
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Carefree & Easy to Maintain – Machine washable with zero fuss—so you can focus on living, not laundry.
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Effortlessly Versatile – From picnics to poolside cocktails, it fits right into every summer plan.
Limited stock – Order now and receive FREE shipping.
30-DAY RETURN POLICY
Not satisfied? You have 30 days to return your order.
Simply email your details to info@ellaboutique.com and we’ll send you the return instructions. Please note: Return shipping costs are not covered.
Of course, damaged items can always be returned.
Incorrect or ineligible returns may be declined.
FREE SHIPPING
All orders within New Zealand are shipped free of charge, including tracking.
We dispatch the next day with NZ Post for fast and reliable delivery.
PAYMENT METHODS
Pay securely with PayPal, Visa, Mastercard or Apple Pay.
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We never share your data with third parties and safely delete it after use.
Jennifer Aniston and
527+ other women are wearing Ella Boutique.
Twelve Years of Grace — Thank You from the Heart
Twelve years ago, I started Ella Boutique as a single mother with a dream — to help women feel confident and beautiful.
It’s been a journey of love, resilience, and purpose.
To celebrate, I’m thanking you with up to 70% off during our 12-Year Anniversary Sale — a heartfelt tribute to the women who made it all possible.
With love,
Ella Boutique 🤎
Loved by Women Across New Zealand – Ella Boutique
Trusted by thousands. Worn with pride.
I'm a size 16 and this maxi just flows beautifully over my shape — no cling, just comfort. Got compliments at the garden party before I even sat down. Ella Boutique, you've nailed it
I’ve bought from Ella Boutique before, but this dress tops them all. The colours are even better in person, and it just glides when I walk. It’s my go-to for summer now
This is my second one from Ella Boutique — I bought the green last year, and now the navy. It’s flattering, soft, and perfect even in 30°C heat. I live in these every summer
Delivery was fast, and the packaging felt special. Finally, a brand that actually cares.
What a surprise! I wasn’t sure what to expect with a discounted dress, but this is one of the best-fitting pieces I’ve bought online. True to size and feels far more expensive.
I never feel confident in my clothes, but Ella’s styles make me feel like the best version of myself.
I wore this on my cruise and had strangers ask where I got it. Lightweight, breezy, and fits like it was made for me. The colours are stunning in person!
