Firi™ – Chic Elegant Dress
Elegance You Can Feel
Style should never come at the cost of comfort. The Firi™ Chic Elegant Dress lets you embrace both—wrapping you in effortless beauty and ease from morning to night. With its graceful fit and joyful floral print, this is the dress you’ll reach for when you want to look good and feel even better.
Why you’ll love the Firi™ Chic Elegant Dress:
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Bold Floral Elegance – The vibrant print lifts your mood and adds a joyful, feminine touch that turns heads in any room.
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All-Day Comfort – Lightweight, flowy fabric drapes beautifully and feels soft against your skin, even on warm, busy days.
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Dress It Up or Down – Pairs perfectly with heels for evenings or sandals for sunlit strolls—your go-to for every occasion.
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Flattering Silhouette – Designed to skim and shape in all the right places, giving you confidence with every step.
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Yes, It Has Pockets – Practical side pockets keep your essentials close—because style should never sacrifice function.
Limited stock – Order now and enjoy FREE shipping!
30-DAY RETURN POLICY
Not satisfied? You have 30 days to return your order.
Simply email your details to info@ellaboutique.com and we’ll send you the return instructions. Please note: Return shipping costs are not covered.
Of course, damaged items can always be returned.
Incorrect or ineligible returns may be declined.
FREE SHIPPING
All orders within New Zealand are shipped free of charge, including tracking.
We dispatch the next day with NZ Post for fast and reliable delivery.
PAYMENT METHODS
Pay securely with PayPal, Visa, Mastercard or Apple Pay.
Your information is protected with SSL encryption and handled with strict confidentiality.
We never share your data with third parties and safely delete it after use.
Jennifer Aniston and
527+ other women are wearing Ella Boutique.
Twelve Years of Grace — Thank You from the Heart
Twelve years ago, I started Ella Boutique as a single mother with a dream — to help women feel confident and beautiful.
It’s been a journey of love, resilience, and purpose.
To celebrate, I’m thanking you with up to 70% off during our 12-Year Anniversary Sale — a heartfelt tribute to the women who made it all possible.
With love,
Ella Boutique 🤎
Loved by Women Across New Zealand – Ella Boutique
Trusted by thousands. Worn with pride.
I'm a size 16 and this maxi just flows beautifully over my shape — no cling, just comfort. Got compliments at the garden party before I even sat down. Ella Boutique, you've nailed it
I’ve bought from Ella Boutique before, but this dress tops them all. The colours are even better in person, and it just glides when I walk. It’s my go-to for summer now
This is my second one from Ella Boutique — I bought the green last year, and now the navy. It’s flattering, soft, and perfect even in 30°C heat. I live in these every summer
Delivery was fast, and the packaging felt special. Finally, a brand that actually cares.
What a surprise! I wasn’t sure what to expect with a discounted dress, but this is one of the best-fitting pieces I’ve bought online. True to size and feels far more expensive.
I never feel confident in my clothes, but Ella’s styles make me feel like the best version of myself.
I wore this on my cruise and had strangers ask where I got it. Lightweight, breezy, and fits like it was made for me. The colours are stunning in person!
